Users will soon have a updated setting that permits them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the platform announced that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global release. This shift comes amid a increase in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for inferior, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, including digital art to science explainers, and we want to provide users the option to adjust the amount of that, depending on their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its service identified as artificially created. Overall, over 100 million videos are submitted to the platform daily, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Users will be capable of reduce or increase the level of AI content they watch by opening the content preference feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting encompass politics, clothing, cosmetics, and dance.
AI Disclosure Rules
Its guidelines mandate users to label “realistic” AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth add an AI-generated tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The company is additionally launching a $2m awareness program for professionals and groups to create informative material about ethical AI use. This initiative will support non-profit groups focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over intentions to make redundant numerous review team members in Britain. It is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that people-led review would still have a role, but automated tools can protect employees by eliminating the most distressing content ahead of it is viewed by people. The company reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
